KAMPUNG BATIK DIGITAL BERBASIS VIRTUAL TOUR SEBAGAI WADAH PROMOSI BATIK KOTA PEKALONGAN DI ERA INDUSTRI 4.0 (Studi Kasus: Kampung Batik Banyurip)

Eko Budi Susanto, Rizqi Wijonarko, Edi Purwanto, Sattriedi Wahyu Binabar

Abstrak


The promotion of batik products in the Pekalongan batik city needs to be carried out so that it can be
better known to the community, but is constrained by the limited working hours available. On the
other hand President Joko Widodo stressed that the need to create a virtual trade exhibition, so that
buyers can interact without the need to wait for an exhibition or are constrained by time. To respond
to the appeal of Mr. Joko Widodo, through the development of virtual reality tenology which has also
given birth to virtual tour innovations, a virtual tour village based on virtual tour will be built, so that
batik artisans will have more time to promote their products, as well as visitors / consumers who have
not had time to come to the batik village, will still be able to see the atmosphere of the existing batik
village by accessing the digital batik village application of Pekalongan batik city based on virtual
tour, and keep interacting with Pekalongan batik craftsmen, whenever and wherever. The application
of this research will have a positive impact on several parties, namely: 1) batik artisans, 2) visitors /
consumers, and 3) Pekalongan city government. The existence of digital batik villages based on virtual
tours will be a new breakthrough / new paradigm in creating and managing batik villages so that they
can be visited from anywhere and anytime.
Keywords: Batik Village, Digital, Virtual Tour

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Referensi


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