Abstract

This study entitled Potential Analysis and Development Strategy of Pasir Kencana Beach Tourism
Object in Pekalongan City. The research objective to be achieved is to know and analyze the actual
(physical and non-physical) aspects of tourism development in Pekalongan City beach attractions and
analyze the development policy of coastal tourism objects in Pekalongan City as a strategy for
planning Pekalongan City coastal tourism development and determining tourism development
planning strategies sustainable tourism from coastal tourism objects in Pekalongan City in the context
of developing coastal tourism. This research is descriptive, carried out to get a description or
description of the assessment of aspects of the development of nautical tourism carried o ut through
statistical calculations, then carried out an analysis of the development of attractions carried out using
SWOT analysis techniques. Based on the objectives and results of the research conducted, conclusions
can be drawn as follows: Overall, it can be concluded that the condition of the infrastructure and
facilities of tourism at the Pasir Kencana Beach tourism location are still inadequate such as electricity
networks and lighting, clean water networks, health facilities, facilities sanitation and hygiene, parking
facilities, worship facilities, accommodation facilities, directions, which are still inadequate, and
telecommunications networks, security facilities, financial facilities, business facilities, recreational
facilities, information facilities and tourism services, tourism police and tourism units, souvenir shops,
tourism information boards / tourist traffic signs, and landscape forms that are not yet available at the
Pasir Kencana Beach tourism location.