Abstract

The promotion which was done by the owner of culinary tourism included 10 % using radio, 20 %
private television, 10% social media, and 60 % no promotion. Knowing this condition, in this research
the researchers aimed to develop pop -up book as media to promote Pekalongan culinary. This
research used Research and Development design. It was done in 9 Pekalongan culinary tourist resort,
they are Warung Mbak I bah Sorogenen, Pak Bon Sorogenen, Kopi Tahlil Pak Usman, Garang Asem
Masduki, Sekoteng Pak Woh, Tauto Bang Dul dan Rohmani, Mie So Krapyak, Oriental Nyonya Silhuet,
Gulai Kacang Ijo Pak Boy dan Pak Leman, Es Durian Merak dan Keripik Tahu Pusat Oleh-Oleh
Pekalongan. The researchers did exploration to get the information of culinary menus and their
history from the owner, next it was continued by making design and prototype. After that, the
prototype was validated by the head of Tourism, Culture, Youth, and Sport Minis try. After doing the
revision, the product of “Jelajah Kuliner Kota Pekalongan’ pop-up books were printed and published.
The researchers gave recommendation to the Pekalongan government to use this pop -up book in
introducing Pekalongan culinary to students and societies. In addition, this pop-up book can be used
as media in promoting Pekalongan culinary through annual exhibitions.
Keyword: Development, Pop-up, Tourism, Culinary