STRATEGI PEMASARAN PRODUK DAN LAYANAN UPTD BALAI PELAYANAN DAN SAINTIFIKASI JAMU (BPSJ) KOTA PEKALONGAN

STRATEGI PEMASARAN PRODUK DAN LAYANAN UNIT PELAKSANA TEKNIS DINAS (UPTD) BALAI PELAYANAN DAN SAINTIFIKASI JAMU (BPSJ) KOTA PEKALONGAN

Authors

  • Parasamya Dewi Cipta
    Universitas Pekalongan
  • Danang Satrio
    Universitas Pekalongan

Abstract

This study aims to analyze strategies marketing products and services at UPTD BPSJ Pekalongan City. Nowadays, when most people prefer new products, promoting traditional products, especially UPTD BPSJ Pekalongan City, is difficult. This research employed a descriptive qualitative method.The analysis was conducted at UPTD BPSJ Pekalongan City. The results of the study show that the success of the marketing strategy of UPTD BPSJ Pekalongan City products and services is by doing a combination of conventional and digital promotions.


Keywords: Marketing strategy, traditional products