Abstract

The purpose of research to determine and analyze the strata of the featured products and competitor products of tourism in Pekalongan City, your next destination compile Options policy recommendations to the Government of Pekalongan City. The Research location in the City of Pekalongan, research time is June through November 2021 with descriptive esploratif include qualitative and quantitative as a method of research. Sources of secondary data from the Department and the Agency Pekalongan City Government and relevant stakeholders, the primary data obtained through questionnaires open about the featured product a total of 132 respondents and the questionnaire analysis of 56 respondents with Likert scale. Tools of analysis using Three Level of Product and the Five Forces. The result strata of the products featured Pekalongan Batik as a core product, Whether as actual product and tauto, coffee as the augmented product. Analysis of the products featured with Three Level of Product to obtain a score of 5-7 points explain that a superior product is still on the conditions are like within the parameters of the analysis. For the analysis of Five Forces, resulting parameters of the Incoming Threats 6,48 points, barriers to entry 6,39 points, the Power of Suppliers to 6.16 points, the Power of Buyers of 6.08 points and the Threat of Substitute 6,22 points explain that the featured products in support of the tourism is still very in need of strengthening of the various sides. The implications of this research explain that to encourage the increase of tourism in the City of Pekalongan needed the support of the flagship product primarily on the strengthening of the Attributes, product support Services, product lines, product mix, service of the seller/supplier/ entrepreneurs to featured products. In addition, the product offerings, government policy, labor, quality demands, stdanardisasi and the price still requires improvement in order to become a superior product that supports tourism